I have extensive experience helping organizations deliver exceptional value through an unwavering commitment to empathy and curiosity, and a special focus in helping cross-functional teams cultivate a healthy and efficient design practice.
Parabol (USA) Senior → Principal Product Designer
2021 – 2024
I led design direction across teams and functions for a variety of strategic projects, all while defining and scoping work in order to lead our teams to a more efficient execution and learning loop. I led activities to help our teams align to strategy, clarify goals, and prioritize our work, and determined what kind of research and validation was needed for any specific project.
Established design patterns and direction that cross-team members used to improve user experience and to raise our levels of quality, as well as a cross-team framework for designers to share work in progress, receive constructive feedback, learn from each other, and ensure that work aligned to company strategy. Determined when design work met quality standards and strategic goals and identified key areas where our product and user experience was falling behind and scoped new direction and project plans. I also established a refinement process and led efforts to improve our product’s accessibility.
Mentored more junior members and helped them navigate their own career paths and sourced talent across all company roles and levels.
Automattic (USA) Senior Product Designer, Accessibility Lead
2018 – 2020
I worked closely with the open source community on improving the accessibility of WordPress, the platform that powers more than 40% of the Web, by designing features that empower more authors to use the block editor, all while enabling the creation of more accessible content.
I also spearheaded initiatives such as usability tests with disabled participants for WordPress.com, and created processes and documentation around accessibility best practices for designers and developers.
Fog Creek Software, Glitch (USA) Senior Product Designer
2014 – 2018
I led Product Design for FogBugz, a project management platform with hundreds of thousands of loyal users. My main focus was on designing new features an updating old interfaces in order to attract new customers and increase conversion rates.
I also led design for the Community & Services team of Glitch, where I was responsible for designing and maintaining simple starter apps for a community of coding professionals and enthusiasts.
Flightfox (Canada) Designer and Front-End Web Developer
2013 – 2014
Flightfox is a service that helps you manage your air travel and find the best deals. I was responsible for maintaining and creating new features for the web application, from design conception to front-end development.
Tinto Designer and Front-End Web Developer
2009 – 2013
I ran my own freelance business where I worked for a variety of clients in Mexico and USA, designing and building websites. As a one-man operation, I was also in charge of client relations, sales, support, etc.
Inkwell de Mexico Designer and Information Architect
2008 – 2009
I led a team of designers and content experts developing printed and digital educational materials for the US public education system.
NEORIS Junior Designer
2004 – 2007
I participated in a variety of projects such as the design and front-end development of an enterprise intranet for CEMEX, and an e-commerce platform for Sorteo Tec.
Skills and software
Scoping and prioritization
User Experience (UX)
Information Architecture (IA)
Universidad de Monterrey
2004 – 2007
Bachelors degree in Communication and Information Sciences
Ontario Institute of Audio Recording Technology
2001 – 2003
Technical Diploma in Audio Engineering